Poog wrote:

Gwmayhem wrote:

Poog, I imagine that at the vast majority of schools, men's basketball is the single highest revenue-generating sport or the second highest behind football.  Ticket sales are a part of this but so are broadcast revenues, sponsorships and licensing deals, and postseason tournament revenue which gets split among conference members.  You are correct that certain sports may receive more donations or more consistent support in general but when a school like GW is viewing its athletic department bottom line, men's basketball is responsible for the lion's share of revenue.  (By the way, this discussion is different than determining net income or profitability which factors expenses against revenue.)

Duly noted. Curious how A-10 TV arrangement fills the coffers given the number of GW promo ads that run during down time. Sadly, GW has never been a marketing powerhouse in this area dominated by pro franchises and multiple higher profile college teams. And it hasn’t been for lack of trying. Return to a winning exciting product certainly would help.

Agreed.  A certain number of those GW promos are baked into the contract and would therefore have to appear even if the full ad inventory was sold out.  When you start seeing those GW promos at every conceivable commercial break, yes, that's a great sign that paid advertising opportunities are indeed available.