1 of 1- GW73
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Duquesne makes smart move
Duquesne helping its athletes
- Florida Colonial
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Re: Duquesne makes smart move
Along the same lines
George Washington, INFLCR launch 5-year branding partnership
George Washington University and INFLCR are launching a 5-year, department-wide agreement that will empower GW student-athletes with content to build their personal brands on social media.
"We are excited to be able to work with INLFCR's technology to better support our students in their efforts to build their brand while proudly representing GW," shared Director of Athletics, Tanya Vogel. "As the NIL landscape shifts, GW student-athletes will be better prepared to develop and amplify their personal brand."
George Washington student-athletes, coaches, staff and other brand ambassadors will gain access to photos, videos and graphics produced by GW Athletics and delivered through the INFLCR software and mobile app, to share on their personal social-media channels.
The Buff and Blue will also gain access to important educational tools and other brand-building resources via the INFLCR mobile app, guiding them into a new era of intercollegiate athletics.
INFLCR now serves more than 800 NCAA collegiate athletic teams and is used daily by more than 30,000 athletes to access content from competitions, practices, travel and more. George Washington is the newest member of the Atlantic-10 Conference to partner department-wide with INFLCR.
"From the start, the leadership at George Washington has understood the importance of empowering student-athletes with tools and education to build their personal brands," INFLCR founder and CEO Jim Cavale said.
"GW is positioning its student-athletes for success with everything they will need to maximize their potential while competing on the stage that is the Atlantic 10 Conference and NCAA sports."
How It Works
INFLCR's platform helps clients like George Washington send internal media and photography content to personalized galleries for each of their student-athletes, coaches and other brand ambassadors.
Those student-athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, GW is able to measure the increased audience engagement coming from the much-larger collective audience of those ambassadors.
GW plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.
- Gwmayhem
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Re: Duquesne makes smart move
Two interesting stories. In the case of GW, this partnership essentially helps provide the tools that an athlete needs to help sell his or her likeness. And, are hoping for the residual benefits that increased exposure of the GW brand might provide, like greater interest and attendance in its athletic programs. In the case of Duquesne, they seem to be saying that merely having access to the tools is not enough. They are bringing in a coach whose job will be to help maximize exposure, and theoretically income, for it's athletes.
While this generation has been brought up on social media and would seemingly know how to maximize exposure there, Duquesne is assuming that athletes will have a lot to learn when it comes to arranging endorsements, dealing with boosters, and the like. Bringing in a coach to oversee this sounds more like a stroke of genius (and a differentiator for the Dukes who will always be able to say they were the first to do this) than a waste of money.
I know of a company (OK, it's a bit more than I know them) who has been selling game-worn merchandise of former college athletes once their college eligibility has expired. Pretty soon, they will be able to expand their offerings to current student-athletes which means their market basically explodes. It would be nice if we could see some GW.merchandise on their site. www.theplayerstrunk.com.
- GW0509
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Re: Duquesne makes smart move
Can't wait for the first story about a coach being bribed to steer their "students" to certain marketing opportunities. I'm all for schools providing certain tools for students to use that are indirectly designed to encourage their use once they've graduated (such as law schools providing subscriptions to Westlaw/Lexis Nexis etc.), it just seems a bit sketchy to have a school sponsored front man for endorsements.
Last edited by GW0509 (5/04/2021 9:13 am)
- jf
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Re: Duquesne makes smart move
This is fascinating, empowering and disturbing all at once.