Nothing says basketball in December like ice cream but sure, why not?George Washington Athletics Announces Serendipity as Official Ice Cream Partner - George Washington University Athletics
There will be a contest to name the co-branded ice cream. May I be the first to submit:GW Colonial Ice Cream
Sounds good to me. Let's have a vote. Oh! 2-0 We win. Sorry. No alumni may vote. Non-alumni and students that don't graduate and never show up for games have priority. So amusing. Ha, Ha, Ha.