GW Hoops / Well Aren't We Brand Leaders?

**Posted by creeksandzeeks** 7/20/2023 10:13 am

The Colonial Athletic Association is now the Coastal Athletic Association. They say it's to better reflect the membership. Pete Thamel says it's in part to "modernize" the name.

Robert Morris seems to be the last D-1 school holding on, at least for now.

**Posted by GW0509** 7/20/2023 11:18 am

This is SUNY Binghamton erasure! From the pen of Tony K in '99: The Fighting Hasidim (washingtonpost.com)

I feel like the same column could've been written about our recent consultant-driven name change.

**Posted by PKGW** 7/20/2023 11:32 am

That article was vintage TK. Even if you did not care about the subject, his writing entertained and was well worth the read.

**Posted by jf** 7/20/2023 11:57 am

Agree with the post above. And a great find by GW0509.
Kornheiser was really, really funny, though doubt his columns would be acceptable today (see Weingarten,
Gene.)
As 0509 points out, this column of more than 20 years ago, seems literally ripped from our
headlines today and by association, mocks our stupidity.
Just wish it was a change prompted by not selling T-shirts, instead of the inanity that prompted
our name change--and won't stop at that.

**Posted by GW Alum Abroad** 7/20/2023 12:23 pm

See, the Revolutionaries are at the vanguard of a dialectic process. (interpret that any way you want, snowflakes!)