Looks like the next domino has fallen… Or is about to fall… In conference revenue generation.https://www.nytimes.com/athletic/5562395/2024/06/13/big-12-private-equity-naming-rights/?source=user_shared_article
It wouldn't bring in much money but it would make it easy for our conference to set up a deal with the publication "The Atlantic" for naming rights. We could then update it to The A-15.
To think that we could have been playing in the Bell Atlantic 10 back in the day.
It would upset some of the current undergrads, but George Washington University Basketball presented by Lockheed Martin has a nice ring to it
